Do you have a book to sell? Do you have a name and a
career to promote? Do you want to increase your
readership? If you answered yes to any one of these
questions then youve answered the title question as
well. Yes! You need an author web site.
With the Internet becoming increasingly faster, more
affordable and more available, authors (and publishers)
are finding it to be a versatile, dynamic marketing
resource for their titles and a platform for creating
long-standing relationships with readers. Lets take
a look at the top three uses of the author web site:
Web Site As A Book Promotion Tool
Is there a more prefect place to strut your stuff than on
your own web site? Your web site will provide you with a
dedicated space and a very targeted audience to promote
Your promotion technique may depend on the type of book
you are promoting. If you are featuring a non-fiction
book then you probably want to concentration more on
reference material while a fiction author will want to
focus on content that offers entertainment value.
A non-fiction author looking to promote a book on
knitting will want to develop a site and content that
focuses on the craft. The author might provide a table of
contents so that readers will know what they can expect
to learn about knitting from this book. She might also
provide a list of knitting FAQs that serves to
reinforce her authority on the subject.
Meanwhile, a fiction author looking to promote her newest
romance will want to develop a site that not only offers
information on her book but also includes entertaining
content that speaks to lovers of romance. She may include
excerpts of her story along with glowing reviews from
well-known romance writers or avid readers.
Web Site As An Identity Tool
Companies spend a great deal of time and money developing
an identity. An eye-catching logo provides a visual
representation for their company, product or service. A
memorable catch phrase tells people what they are all
about or what they can expect. This branding
helps define them as company. It says, hey pay
attention to us, were better than the competition.
Likewise, authors can take advantage of these branding
techniques. From the genre they pursue to the covers on
their books, authors can define themselves as a master of
The website is quickly becoming another weapon (and in
some cases the biggest weapon) in the authors
arsenal when it comes to creating an identity and setting
themselves apart from the competition. Everything on the
web site from the design, to the content, to the color
scheme should reinforce your identity as a writer and
your commitment to quality work.
Web Site As A Fan Club
every author wants them. Attracting new
people to your web site is a key factor in turning those
just dropping by into avid readers. Your web site must be
a place not only for your legions of already adorning
fans to hang out but also a place where those with mild
curiosity can find out more. Youll want to provide
content that is current, entertaining and interesting.
Content that gives them insight into you, into your work,
into your world.
These are just a few of the ways your web site can help
you promote yourself and your work. There is no limit to
the amount of information you can provide and the type of
promotion you can accomplish through your web site. The
possibilities for your web site are as endless and varied
as the readers who flock to the bookstore shelves.
Copyright 2004 Dawn Seewer. All Rights Reserved.
Dawn Seewer is the owner of Novella Studios, a small
design firm specializing in web site creation and
promotional products for authors including bookmarks,
stationary, magnets and more. To find out more about
Novella Studios, our services and our products please
visit us on the web at http://www.novellastudios.com.
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