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Entrepreneurial Writers, I
Bet You Didnt Think Of This
Marketing your writing online can come in many flavors.
But here is a radical idea for you to consider that most
people have never heard of. Divide your one
book of facts, short stories or novel into separate
eBooks (electronic books) packaging and selling
them as a new series/chapter every month. This is called
The goal here is to prime your fan base and draw them in
with appetizers of your writing and eventually sell them
the entirety of this material in a physical book
while making a little cash in the process. Studies show
that nearly 20% of those who buy eBooks later buy
paperbacks. You can think of eBooks as low-cost previews.
The cutting-edge insanity about eBooks is the convenience
of their instant electronic delivery and the incredible
ZERO cost to produce them. You can produce an unlimited
amount of eBooks and it will cost absolutely nothing,
apart from the initial cost of having them designed. In
addition, there is no cost to deliver eBooks. And because
you don't have to worry about the hassles of supplies or
inventory, this method of publishing is incredibly
convenient. The best distribution format for eBooks is
Adobe® Acrobat® Portable Document Format, or PDF, in 8-1/2"x11"
page format; so, it can be easily printed out if desired.
Lets look at applying this strategy, realistically,
to the real world: Imagine that you have an ezine (electronic
newsletter) of 2,000 subscribers. On a monthly basis you
deliver, via email, a new set of informative facts (essays)
or short stories, fiction series, or group of poems that
you package and sell as a PDF eBook. You announce this to
all 2,000 of your ezine subscribers, including a free
sample, and sell the set for $5 as an instant download.
Suppose only 1% of your subscribers purchase an eBook
each month. 20 readers x $5 = $100 per month.
Imagine if you teamed up with owners of various ezines
within your marketplace to promote and sell your
appetizers (eBooks). Lets say you find someone with
an ezine that has 10,000 subscribers and work out a deal
to split the profits 50/50. Using the same figures
mentioned above, that would put an additional $250 in
your pocket. In fact, you arent required to own
your own ezine to test this concept out you can
simply team up with one or more owners of various ezines.
One hundred to three hundred fifty dollars extra per
month wont make you rich, but for many of us it
adds up to a car payment. Not to mention that this figure
should grow because ideally ezines are continuously
adding new subscribers. Another way to generate more
income is by increasing the conversion rate from 1% to 2%.
The brilliance in this approach is that you can cultivate
a loyal following people who will buy your
physical books when you publish them because they already
have had a taste of your work, and if its good, will want
some more. Because this out-of-the-box
concept will cost you next to nothing to implement, it is
about as low-risk (financially) as it gets. This will
also give you an opportunity to receive feedback from
your fan base about your writing that will allow you to
fine-tune the quality of your work.
So what am I trying to say here?
Go sell appetizers to entice your audience to move on to
the main course.
© copyright 2005 Chris Willitts
Chris Willitts is the Founder of Go Publish Yourself.com™.
For the Latest Self-Publishing Tips and Book Marketing
Secrets, visit http://www.go-publish-yourself.com. Special Gift: Be
sure to get your FREE Self-Publishing Action Plan (it's a
$19.95 Value) when you stop by.
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